HOVARLAY LENS Turn Packaging Into Interactive WebAR Experiences
HOVARLAY Lens connects packaging and print to browser-based interactive experiences, allowing audiences to access WebAR content without installing an app.
Features
Open a New Layer of Your Brand
HOVARLAY Lens opens your AR content in a supported mobile browser. Invite people to scan, discover a character or explore the story behind your packaging and print, without installing a separate AR app.
Open. Scan. Discover.
Open
Use the campaign’s QR code or entry link to open the experience.
Scan
Follow the on-screen instructions and point the camera at the designated artwork where image tracking is used.
Interact
Discover the digital story and explore the interactions created for the experience.
Bring a Character into
Your AR Experience
Give your character a part to play.
Meet Your Next AR Character
Explore the characters available in your plan, or bring us your idea for a custom character experience.
Bring Your
Brand Character
into AR
We can develop the artwork, animation and interactions that give your brand character a role in the experience.
Ways to Use AR in
a Brand Experience
Marketing Benefits
Give People More to Discover
Reveal a product detail, introduce a character or share a story through packaging and print. Build the content around what you want people to discover and do next.
Build AR With Ease - No Coding Required
Create Your Next AR Experience
Case Studies
See Where AR Can Take a Brand
Explore how HOVARLAY’s Indonesian retail and event projects invited people into a brand’s story.
ITENAS x HOVARLAY : From Ideas to Immersive Experiences at FAD IconFest 2025
How can creative ideas move beyond the screen and become something people can experience?
At FAD IconFest 2025, held at Institut Teknologi Nasional (ITENAS), HOVARLAY introduced students to a new way of thinking about design through a hands-on Augmented Reality (AR) workshop experience at our interactive booth.
This session gave students the opportunity to explore how AR can transform traditional creative work into interactive, immersive experiences that go beyond static visuals.
Equipping Students With Hands-On AR Skills to Create, Experiment, and Build Interactive Experiences
How can creative education evolve to prepare students for the future of design?
At Institut Teknologi Harapan Bangsa (ITHB), HOVARLAY hosted its first Augmented Designer Workshop, a hands-on learning experience designed to introduce students to Augmented Reality (AR) as a creative medium, not just a technology.
This workshop marks an important step in bridging the gap between industry innovation and classroom learning, equipping students with practical skills that reflect the evolving demands of the creative industry.
HOVARLAY at Summarecon Golden Expo 2025: Transforming Brand Engagement Through Augmented Reality (AR)
An immersive case study on how HOVARLAY demonstrated its no-code AR platform at Summarecon Golden Expo 2025, enabling brands, event organisers, and creative communities to deliver interactive, gamified experiences that increase engagement and drive measurable marketing results.
See More Case Study
HOVARLAY is suited for every industry! Know a great company we should work with? Contact us please!
